Hamilton Wallace

Hamilton Wallace is a small business marketing consultant. He is an expert in direct response marketing, including sponsored search, direct mail, message and story, and in creating simplified, effective marketing solutions for small businesses. http://www.SmallBusinessMarketingConsultant.com

 Articles by this Author

How to Choose Your Customers Wisely

But hey, don't customers choose us Well, the answer is yes and no (spoken like a true consultant

Telling the Truth as a Marketing Strategy

You make dozens of choices as a marketer on every campaign All pulled by the natural tension between truth and manipulation

Transparency as a Marketing Strategy

In 1993 Peter Steiner created a cartoon that quickly became an icon for our understanding of the internet back then Remember the two dogs sitting at a computer, with one saying to the other "On the internet, nobody knows you're a dog

Powerful "New" Marketing Strategy: Setting Expectations

Sometimes the most profound “new” marketing strategies strike you at first as not new at all “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business

5 Ways to Improve Your Marketing for the New Year

The backdrop for your marketing in 2009 is what happened in 2008 I have an interesting perspective as a marketing consultant who works with small businesses

What Happens to Your Customers Happens to You, Eventually

The title statement really is true, isn't it The health of your business is a reflection of the health of your customers' businesses

Marketing Tomb Raider

Sorry, no Laura Croft here, just me But that's what I feel like I'm doing when I read from Claude Hopkins' book written in 1923, Scientific Advertising

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