Stop Targeting Browsers and Start Targeting Buyers in Your Google Adwords!
- By Gordan McNevin
- Published January 20th, 2012
- Business
- Unrated
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If you’re new to Google Adwords then you’re probably doing this mistake in this article. I’m going to go over this with you now so you can stop wasting money with Google Adwords! Let’s begin.
You probably know the different between “browsing” keywords and “buying” keywords right? No? Well this is a very important lesson!
Browsing keywords are the keywords that people put into Google hoping to find more information on the subject. They are hoping to find articles, blogs, free pieces of information that will help and assist them on their journey. These people tend to be “tire kickers” and will not hesitate too much to click on your expense Google Adwords ad if they think they will gain something from it.
Buying keywords are totally different. They are more likely to be longer in nature and more detailed. The person using these keywords are often looking for a product or service (which they suspect will have to pay for) and are also in the position to buy right away. Here are some examples of the different types of keywords you will come across for a link building service.
Browsing keywords: “link building”, “how to get links”, “link building blog”, “link building forum”.
Buying keywords: “link building company”, “link building service”, “low cost link building service”, “best link building company”.
As you can see in the list above, the “browsing” keywords are what the people are putting int
o Google to find information. The “buying” keywords are what people are entering into Google to find a company/service to do this for them!
Can you see now why simply entering “link building” on it’s own into your Google Adwords keywords list is such a bad idea?
If you’re not offering free information to your visitors and not getting them to sign-up for future marketing messages then I would avoid these selection of keywords and key phrases like the plague!
Another key aspect of ensuring you’re not targeting the “browsing” users is to enter negative keywords along with the Google Adwords campaign. Negative keywords are a list of carefully selected keywords that, when present with your normal keyword list, you don’t want your ad to appear. A good example of a negative keyword would be the “free” keyword as you don’t want to be showing your ad to people looking for totally free information. I normally have a list of about 10 - 30 negative keywords in any Adwords campaign that I have - this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.
Always do your research when it comes to choosing the keywords you wish to use, it will save you a lot of money in all the future Google Adwords campaigns you setup. Using the wrong keywords will simply cost you a lot of time and money. Don’t ever fall in the trap of thinking they MAY be interested in your services, most often they will click your ad and not convert.
Remember, think from a customer point of view who you think will be looking for your service.
You probably know the different between “browsing” keywords and “buying” keywords right? No? Well this is a very important lesson!
Browsing keywords are the keywords that people put into Google hoping to find more information on the subject. They are hoping to find articles, blogs, free pieces of information that will help and assist them on their journey. These people tend to be “tire kickers” and will not hesitate too much to click on your expense Google Adwords ad if they think they will gain something from it.
Buying keywords are totally different. They are more likely to be longer in nature and more detailed. The person using these keywords are often looking for a product or service (which they suspect will have to pay for) and are also in the position to buy right away. Here are some examples of the different types of keywords you will come across for a link building service.
Browsing keywords: “link building”, “how to get links”, “link building blog”, “link building forum”.
Buying keywords: “link building company”, “link building service”, “low cost link building service”, “best link building company”.
As you can see in the list above, the “browsing” keywords are what the people are putting int
Can you see now why simply entering “link building” on it’s own into your Google Adwords keywords list is such a bad idea?
If you’re not offering free information to your visitors and not getting them to sign-up for future marketing messages then I would avoid these selection of keywords and key phrases like the plague!
Another key aspect of ensuring you’re not targeting the “browsing” users is to enter negative keywords along with the Google Adwords campaign. Negative keywords are a list of carefully selected keywords that, when present with your normal keyword list, you don’t want your ad to appear. A good example of a negative keyword would be the “free” keyword as you don’t want to be showing your ad to people looking for totally free information. I normally have a list of about 10 - 30 negative keywords in any Adwords campaign that I have - this will ensure that my ad will only appear for the most targeted keyword terms, and thereby bringing me better profits.
Always do your research when it comes to choosing the keywords you wish to use, it will save you a lot of money in all the future Google Adwords campaigns you setup. Using the wrong keywords will simply cost you a lot of time and money. Don’t ever fall in the trap of thinking they MAY be interested in your services, most often they will click your ad and not convert.
Remember, think from a customer point of view who you think will be looking for your service.
Written by Gordan McNevin
Gordan McNevin is a Google Adwords manager and Google Adwords consultant. He helps many companies both large and small increase profits through Google Adwords. Please visit the website for Google Adwords Management to increase your profits in Adwords.
