Expert Interviews Step by Step - How to Create and Sell a Lucrative Expert Interview Product Online
- By Elisabeth Kuhn
- Published December 24th, 2011
- Business
- Unrated
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Do you want to make a lot of money online fast? Here's the scoop on one of the best methods that can make that happen: Read on for six key steps that will help you with creating expert interview products.
Here's why it works:
You know that in order to make real money online, you need a list and a product. But if you have neither, expert interviews can get you there faster than almost anything else. That's because doing the interviews with the experts will give you a high quality product, which takes care of the first. And then you'll be able to leverage your experts' list for promoting your product, which takes care of helping you build your list. Pretty cool system, isn't it.
But how to get started? Here are the six steps:
1) Find a target market
Your first step needs to be to find a target market. Look for people who are desperately searching for information that you could provide? Now you don't have to restrict yourself to information you personally already have as you'll see in a moment. But you do need a market who wants the info you'll provide, or your product won't sell.
2) Decide on the type of information your target market is looking for
Next, you'll need to figure out exactly what your target market wants to know. In order to create a product that will actually sell, you've got to provide information people want. And not just want, but want desperately. And it needs to be something they
're willing to pay for too.
3) Find and interview your experts
Now that you know who your market is and what they want to know, you're ready for the next step: creating your product. And one of the best ways of creating a product that sells -- and one of the fastest ways too -- is to interview several experts in your field of choice. So go ahead, select your experts, and interview them.
4) Turn your interviews into a product
Once you have interviewed your experts, you organize the interviews into a logical sequence and package them into a product. Edit and assemble the actual interviews as mp3 files, add any accompanying work sheets, and if you're feeling generous, also provide the transcripts. Then get it all ready for download.
5) Write the sales letter
You'll also need to write a sales letter for your product. Since you have several experts, focus on listing them and what they have contributed to your product. That alone should help you sell. If you're not an experienced copywriter, though, you may want to outsource this portion of the game since a compelling sales letter will greatly increase your chances of making a lot of money from your product.
6) Leverage your experts' lists
Once you have your product ready to go, you'll need traffic -- and with a project like this, you'll get plenty that's already built in. After all, each of your experts has a list of his or her own! Just create some promotional emails (or have your copywriter create them) and invite all your experts to send them to their lists.
Here's why it works:
You know that in order to make real money online, you need a list and a product. But if you have neither, expert interviews can get you there faster than almost anything else. That's because doing the interviews with the experts will give you a high quality product, which takes care of the first. And then you'll be able to leverage your experts' list for promoting your product, which takes care of helping you build your list. Pretty cool system, isn't it.
But how to get started? Here are the six steps:
1) Find a target market
Your first step needs to be to find a target market. Look for people who are desperately searching for information that you could provide? Now you don't have to restrict yourself to information you personally already have as you'll see in a moment. But you do need a market who wants the info you'll provide, or your product won't sell.
2) Decide on the type of information your target market is looking for
Next, you'll need to figure out exactly what your target market wants to know. In order to create a product that will actually sell, you've got to provide information people want. And not just want, but want desperately. And it needs to be something they
3) Find and interview your experts
Now that you know who your market is and what they want to know, you're ready for the next step: creating your product. And one of the best ways of creating a product that sells -- and one of the fastest ways too -- is to interview several experts in your field of choice. So go ahead, select your experts, and interview them.
4) Turn your interviews into a product
Once you have interviewed your experts, you organize the interviews into a logical sequence and package them into a product. Edit and assemble the actual interviews as mp3 files, add any accompanying work sheets, and if you're feeling generous, also provide the transcripts. Then get it all ready for download.
5) Write the sales letter
You'll also need to write a sales letter for your product. Since you have several experts, focus on listing them and what they have contributed to your product. That alone should help you sell. If you're not an experienced copywriter, though, you may want to outsource this portion of the game since a compelling sales letter will greatly increase your chances of making a lot of money from your product.
6) Leverage your experts' lists
Once you have your product ready to go, you'll need traffic -- and with a project like this, you'll get plenty that's already built in. After all, each of your experts has a list of his or her own! Just create some promotional emails (or have your copywriter create them) and invite all your experts to send them to their lists.
Written by Elisabeth Kuhn
Here's the question: how do you actually get experts to do interviews with you? For the exact step-by-step how-to guide on how to cash in on expert interviews before the rest of the world finds out, CLICK HERE!
